Entering the huge space, she was excited to see all the vendors’ booths. It was a shopping trip for their new venture and this goods exchange was a base for novice store owners. All booths were inviting and offering value for their products. The most impressive were the jewelry sales. Her eyes were agog seeing the base prices of a few pieces of jewelry she had purchased for herself in the past. No wonder there were so many jewelry stores remaining in failing malls- markup!